Crazy, right? You could get the print only subscription and the online and print subscription for the same price. Why would they offer that? That's what Airley thought, too. He reached out to the folks at The Economist, but he never got a straight answer from them. So he decided to run his own study with MIT students. Turns out that middle option wasn't that useless after all -- it gave students a frame of reference for how "good" the combo deal was and enticed them to pay more for that deal. So if you're looking to increase conversions on a landing page with two options, you might want to add a third.
It could help increase the conversion rate of the option you'd ultimately want people to take.
Psychology and Marketing: 10 Important Principles of Psychology You Should Use
This psychology principle goes back to the simple formula of supply and demand: The more rare the opportunity, content, or product is, the more valuable it is. But if you want to properly use this principle, you need to be careful how you word it. Check out this post from Nir and Far for a deeper explanation on why that distinction is important. I'll probably even buy them. For marketers, anchoring is important to know -- especially if you're ever running a sale.
You might even explain how much of a percentage off your customers will receive with the sale. Image credit: Express. Ever heard about a product and then start seeing it everywhere you look? Suddenly you see ads for the product every time you watch TV.
And when you go to the grocery store, you happen to walk down the aisle and spot it. And alllllll of your friends all have the product. The second process, confirmation bias, reassures you that each sighting is further proof of your impression that the thing has gained overnight omnipresence. Once someone starts noticing your brand aka clicking around on your website , you'll want to help them start seeing you "everywhere.
So when you attend a session on how to blog for your business, you're most likely going to remember details like "Have another person edit your work," not "Send a Google Doc three business days ahead of time to a peer so they can edit your work. Don't forget to use Track Changes so you know what you missed! They called this the "verbatim effect.
To begin with, people are spending less and less time actually reading online. According to data from Chartbeat , more than half of your visitors will spend less than 15 seconds on your site. I'd recommend spending even more time than you already are on perfecting your headline. Not only should it be search- and sharing-friendly, but it should also accurately describe what's in your article. If you've done the work, you should appear in the search results. If you need some help writing compelling headline copy, check out this post on our blog.
People have a limited amount of space in their short-term memory. In fact, most people can only remember seven pieces of information plus or minus two pieces in any given situation at a time.
To cope, most people tend to cluster similar pieces of information together. For example, if you had a whole grocery list of random items, most people would tend to mentally group items into certain categories dairy, grain, meat, etc. So when you're creating content, keep clustering in mind.
How can you design and lay out your content to increase memory retention? Loss aversion means pretty much exactly what it sounds like: Once someone has something, they realllllly don't like to lose it. Then, they were asked to make a choice, they were give two options: If they were given an object, they could trade their objects, or if they were given nothing, they could choose one of the two items.
The result? After that time period is up, that feature could be removed unless you upgrade to becoming a paying customer. While you certainly have to be careful how you play to this psychological need, loss aversion is a very important concept for every marketer to know. What other psychology studies and concepts do you swear by?
The Principles Of Psychology - Part I. [ePub Ebook]
Share your favorites in the comments. Originally published Jun 11, AM, updated July 28 Contact Us. In addition, this module includes a discussion of differences that exist between males and females and how th…. Emotions play a crucial role in our lives because they have important functions. This module describes those functions, dividing the discussion into three areas: the intrapersonal, the interpersonal, and the social and cultural functions of e….
Self-regulation means changing oneself based on standards, that is, ideas of how one should or should not be. It is a centrally important capacity that contributes to socially desirable behavior, including moral behavior. Effective self-regul…. This module introduces several major principles in the process of persuasion.
It offers an overview of the different paths to persuasion. It then describes how mindless processing makes us vulnerable to undesirable persuasion and some of the …. We often change our attitudes and behaviors to match the attitudes and behaviors of the people around us. One reason for this conformity is a concern about what other people think of us. This process was demonstrated in a classic study in whi…. People are often biased against others outside of their own social group, showing prejudice emotional bias , stereotypes cognitive bias , and discrimination behavioral bias.
In the past, people used to be more explicit with their biases, …. This module discusses the causes and consequences of human aggression and violence.
Both internal and external causes are considered. Effective and ineffective techniques for reducing aggression are also discussed. People often act to benefit other people, and these acts are examples of prosocial behavior. Such behaviors may come in many guises: helping an individual in need; sharing personal resources; volunteering time, effort, and expertise; cooperat…. More attractive people elicit more positive first impressions. This effect is called the attractiveness halo, and it is shown when judging those with more attractive faces, bodies, or voices.
Moreover, it yields significant social outcomes, i…. Intelligence is among the oldest and longest studied topics in all of psychology.
The principles of psychology
The development of assessments to measure this concept is at the core of the development of psychological science itself. This module introduces key historical …. An idea or solution is considered creative if it is original, useful, and surprising. Humans have the capacity to use complex language, far more than any other species on Earth. We cooperate with each other to use language for communication; language is often used to communicate about and even construct and maintain our social….
Humans are not perfect decision makers. Not only are we not perfect, but we depart from perfection or rationality in systematic and predictable ways.
The understanding of these systematic and predictable departures is core to the field of jud…. This module is divided into three parts.
The first is a brief introduction to various criteria we use to define or distinguish between normality and abnormality. The second, largest part is a history of mental illness from the Stone Age to …. Anxiety is a natural part of life and, at normal levels, helps us to function at our best.
The Principles of Psychology - Wikipedia
However, for people with anxiety disorders, anxiety is overwhelming and hard to control. Anxiety disorders develop out of a blend of biological gene…. Many children with ADHD find it difficult to focus on tasks and follow instructions, and these characteristics can…. People with autism spectrum disorder ASD suffer from a profound social disability. Everyone feels down or euphoric from time to time, but this is different from having a mood disorder such as major depressive disorder or bipolar disorder. Mood disorders are extended periods of depressed, euphoric, or irritable moods that in….